Millennials and generation Z shoppers elevating use of social media and digital tools in the country will create huge growth opportunities for online grocery companies.
Online ordering to surpass phone delivery ordering in the country in coming future will drive the demand for food delivery services.
Emergence of startups and mergers and acquisitions will intensify the competition in online grocery and food delivery services.
Convenient facilities provided by the online grocery companies is the major factor driving the industry.
Venture capitalists investing in the food delivery firms will further increase the demand for food delivery services.
US Online Grocery market is expected to grow at a robust rate in coming future owing to the rising number of start-ups which is expected to intensify competition with reduced prices, hence driving the market. The trend of grocery shopping has been changing over years from corner shops to online marketplace. The convenience and pricing have been factors of this changing consumer buying behavior. Millennial shoppers have been a driving force in the online grocery market and the percentage of millennial shoppers has been rising over the years. High population density in USA, high incomes, a lot of young consumers who work long hours, stores are not open late and deliveries are usually made in very short time span have been major growth drivers of US online grocery market
The online food delivery business is undergoing a rapid change majorly owing to development of new and innovative online platforms to capture maximum share in the country. Changes in consumer’s demographic factors, eating habits along with busy schedule, advancement in information technology and availability of labor force have created demand and opportunity in online food delivery industry in the country. The delivery and takeaway food is undergoing rapid change as online platforms are getting more popularity among people who wish to dine food within the home and yet want the quality of restaurant’s meals. Thus, increasing demand for home delivery and fast foods has propelled the growth of delivery and takeaway food market during the forecast period.
Ken Research in its latest study, US Online Grocery and Food Delivery Market Outlook to 2021 suggested AmazonFresh, Wal-Mart, Grubhub and Domino’s will continue their dominance but have to face fierce competition from the counterparts. The companies in the industry have plans to develop innovative services and acquire small players in upcoming years.
US online grocery and food delivery market is estimated to register a positive CAGR during 2016-2021. Growing number of startups, increasing convenience facilities, mergers and acquisitions, rise in millennial and Generation Z online shoppers, changing consumer trends, venture capitalists investing in food delivery firms and online ordering to surpass phone ordering will be the key drivers for the growth of the online grocery and food delivery industry in the country.
The report provided information on US online grocery and food delivery market, Market segmentation of US online grocery and food delivery, Future growth drivers & competitive landscape of major companies including AmazonFresh, Wal-Mart, Grubhub, Domino’s and others.
Key Factors Considered in the Report
Food Delivery Apps in US
Online Grocery Orders US
Amazon Grocery Market US
Diet Food Delivery in the US
Food Delivery Startups in US
Food Delivery Startups in US
Online Food Ordering in the US
Food Delivery Shopping Online US
Online Food Delivery App Download US
Number of Restaurant Apps Download US
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Related Report by Ken Research
Ankur Gupta, Head Marketing & Communications