Michael Kors (NYSE:KORS), a global luxury fashion brand, is pleased to announce a host of new products and initiatives designed to further the growth and excitement generated by last fall’s launch of MICHAEL KORS ACCESS, the brand’s line of smartwatches and activity trackers.
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Michael Kors Access Gage Hybrid Smartwatch (Photo:Business Wire)
“It’s clear to me that the future of fashion will combine great design, personal style and innovative technology,” says Michael Kors, “and the amazing response to MICHAEL KORS ACCESS has confirmed that that future is now. We’re thrilled to be able to offer this next generation of smartwatches and hybrids.”
Of special note:
THE INTRODUCTION OF TWO NEW TOUCHSCREEN SMARTWATCHES:THE SOFIE, FOR WOMEN, AND THE GRAYSON, FOR MEN
These additions to the smartwatch line feature updated software, a dazzling AMOLED (active-matrix organic light-emitting diode) touchscreen display, and are designed, like the ongoing Bradshaw and Dylan styles, for the customer who wants it all: technological innovation, social connectivity and great style.
The sleek and feminine Sofie features a thin, lightweight case body with a pavé bezel and a full round display. It will be offered in eight different plating-and-bracelet combinations, with seven quick-release interchangeable strap options.
The Grayson, made to complement the 24/7 lifestyle of the modern man, combines luxury with sporty good looks, and has a full-round dial with a rotating crown for quick scrolling. It will be offered in gold-tone, stainless steel, and blue and black ion-plate, with four interchangeable strap options.
Like all MICHAEL KORS ACCESS wearables, the Sofie and the Grayson are compatible with both Android™ and iOS® phones thanks to cutting edge technology made possible through a partnership with Google and the Android Wear™ 2.0 smartwatch platform. They feature the Qualcomm® Snapdragon™ Wear 2100 system-on-a-chip.
A SIGNIFICANT EXPANSION OF MEN’S SMARTWATCHES
Michael Kors believes that men’s smartwatches represent an important opportunity for the future. In addition to the new touchscreen smartwatch, the brand is also introducing two new hybrid smartwatch styles for men and expanding the existing Gage hybrid assortment. Together, these new options will offer the Michael Kors man a broad range of exceptional-looking smartwatch designs enhanced with the fitness tracking, sleep tracking and notifications he finds most useful.
THE EVOLUTION OF THE MICHAEL KORS ACCESS MICRO APP
The next iteration of the app will feature exciting, socially driven functionality, as well as new customizable digital watch faces. My Social is a feature that allows the user to link to her or his Instagram account and set a personal post photo as a watch face. The app allows you to scroll through your Instagram feed, select a favorite image, and even apply filters, creating a watch face that’s as personal as your life. By the end of 2017, the brand will have released 15 new digital watch faces, all with multiple customizable elements.
THE LAUNCH OF MICHAEL KORS ACCESS IN NEW GLOBAL MARKETS
The brand will be launching its wearable technology line in a number of new markets in 2017, including Mainland China, Brazil and many others.
“MICHAEL KORS ACCESS display smartwatches have been extremely popular choices for users who wish to wear watches that are both stylish and functional,” says David Singleton, Vice President of Android Engineering, Google. “We’re very excited to continue the partnership with Michael Kors to create beautiful new devices that let people express their style while staying connected through the latest features of Android Wear 2.0.”
“When we launched, we stated that we would grow our wearable technology line by listening closely to our customers,” says John Idol, Chairman and CEO of Michael Kors. “They have made it clear that they love being connected, love the ease of notifications from their favorite apps, and can never get enough customization. We’re pleased to be introducing exceptional new smartwatches and software that deliver on those fronts and others, and in more markets than ever.”
MICHAEL KORS ACCESStouchscreensmartwatches start at $350 USD. Hybrid smartwatches start at $250 USD.Activity trackers start at $95 USD. All are available in Michael Kors stores, MichaelKors.com and select department and specialty stores.
ABOUT MICHAEL KORS ACCESS TOUCHSCREEN SMARTWATCHES
All MICHAEL KORS ACCESS touchscreen smartwatches offer customizable features perfect for the brand’s sophisticated, busy and socially connected customers:
Exclusive Michael Kors display watch faces, which change with a swipe—whether it’s a digital chronograph designed for the gym or glittering, animated pavé for night
Hundreds of possible combinations of display face, color and sub dials
A touchscreen display smartwatch powered by Android Wear 2.0 so you can:
Download third-party apps easily through the on-watch Google Play Store
Meet your Google Assistant™ by holding the power button or saying “Ok Google.” Ask about weather, set a reminder, get directions and more.
Customize watch faces, color combinations and information to suit your style, your mood and your life
Track runs, bike rides, strength training (e.g., pull-ups and push-ups) and more through Google Fit
Measure calories, pace, distance and additional exercises based on settings
Streaming music right from the watch when you are connected to phone or WiFi with the Google Play Music app.
Interchangeable leather, silicone and stainless steel straps
Styles for men and women
TO LEARN MORE, FIND US AT:
Michael Kors Access: http://www.michaelkors.com/Access
Destination Kors: http://www.destinationkors.com/
Michael Kors on Instagram: http://instagram.com/michaelkors
Michael Kors on Facebook: http://www.facebook.com/michaelkors
Michael Kors on YouTube: https://www.youtube.com/user/michaelkors
Michael Kors on Snapchat: https://www.snapchat.com/add/michaelkors
Michael Kors on Twitter: http://twitter.com/michaelkors
Michael Kors on Pinterest: https://www.pinterest.com/michaelkors/
Michael Kors on Weibo: http://weibo.com/michaelkors
Search for “Michael Kors” on Weixin and WeChat
Search for “Michael Kors” on LINE Japan
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the Company’s operations and business environment, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “seek,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements. These factors are more fully discussed in the “Risk Factors” section and elsewhere in the Company’s Annual Report on Form 10-K for the fiscal year ended April 2, 2016 (File No. 001-35368) and Quarterly Report on Form 10-Q (File No. 001-35368) for the fiscal quarter ended July 2, 2016, filed with the U.S. Securities and Exchange Commission.
Android Wear™ requires a phone running Android 4.3+ or iOS 8.2+. Supported features may vary between platforms. Visit g.co/wearcheck on your Android phone or iPhone® to see if your device is compatible.Google, Android and Android Wear are trademarks of Google Inc.iPhone is a trademark of Apple, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated.
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