After the success of 500ml Tetra Pak cartons, Paper Boat extends to shareable 1 litre family pack

More reasons to enjoy yummy variants like Fruit Chaat, Chilli Guava, Apple, Santra, Aamras and Anar!

 

National, June 12, 2017: What could be more joyful than packing a lunch basket on a breezy summer noon for a family reunion? Meticulously helping mummy pack aloo-poori and achaar for a two-day train journey with cousins. Through these timeless journeys and get-togethers, one feeling that has lingered for generations is the joy of sharing. Stories, laughter, treats – sharing is what bound our relationships.

With countless requests pouring in since its inception, Paper Boat now expands its reach to customers by launching its variants in the 1 litre Tetra Pak carton category.

Priced at Rs. 99, except Anar, which will retail at Rs.120, these variants will be available across the country at modern trade stores.

Neeraj Kakkar, Co-Founder, CEO, Hector Beverages commented on the launch, “Our 250ml doy pack has been critical in shaping our visual identity. It conveys a spirit, encourages playfulness, and has been successful in getting our customers to come engage with our packs at the store. So when we decided to explore the multi-serve format, the brief wrote itself. Again, we wanted to work with a distinct, memorable form. And we found the answer in the Tetra Prisma Aseptic. Manufactured especially in Sri Lanka, we have finally launched our 1 litre pack with a lot of help and guidance from the entire team at Tetra Pak. We’re very excited for the times ahead!”

Tetra Pak South Asia Markets Managing Director Kandarp Singh said, “We are proud to partner with Paper Boat in meeting the specific needs of their consumers and are certain that this advanced packaging format will help strengthen their brand appeal and offer differentiation in the market. The Tetra Prisma Aseptic 1 Litre pack with the re-sealable cap will give consumers a hassle-free and convenient consumption option for their favourite Paper Boat drinks. They can now stock their homes and be ready to share Paper Boat’s unique flavors with friends and family not just this summer but all year long.”

The Tetra Prisma Aseptic cartons’ easy ‘gulp-from’ and ‘pour-from’ body-design, along with a fully re-sealable screwcap makes for hassle-free and convenient handling. The octagonal shape of the pack fits perfectly in all hands for a comfortable grip during consumption, and its slender and tall form saves space during storage. 

About Paper Boat

Paper Boat is India’s premier authentic drinks brand from Hector Beverages. Led by seasoned beverage industry professionals, the company’s product portfolio features traditional, timeless Indian recipes like Aamras, Aam Panna, Jaljeera, Jamun Kala Khatta, and Kokum, and more recently Chilli Guava and Neer More, to name a few. These tastes promise to bring back an age of summer vacations and endless innocent playtime, as summed up aptly by the brand’s proposition, “Drinks and Memories”. All of Paper Boat drinks are made without preservatives, added colors, or carbonation, and are available across all metros in Modern, General, and online trade outlets.

 

About Tetra Pak

Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD,” reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapak.com/in and www.protectswhatsgood.in.

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